Mobile Marketing SEO Case Study: 500% Growth in 4 Months
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Scalable SEO Acquisition Framework with 92% Forecasted Traffic Growth
At Omni Calculator, I led a strategic SEO acquisition initiative focused on acquiring underutilized yet topically relevant websites.
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92%
Forecasted traffic uplift
31
URLs acquired and migrated
Top 3
Rankings won on target keywords
My Role
I took full ownership of the acquisition workflow, designing and executing a system that combined technical SEO, business strategy, automation, and cross-team collaboration.
Problem Statement
Acquire underutilized niche sites and migrate them into Omni Calculator without losing SEO equity.
To run acquisitions at scale, the framework had to solve three things:
- Identify and qualify acquisition targets.
- Valuate and forecast traffic uplift before acquiring.
- Migrate content and implement 301 redirects without ranking drops.
My Approach: A Repeatable Acquisition & Migration Framework
Opportunity Mapping & Site Selection
- Topical overlap and search intent alignment.
- Organic traffic potential and backlink profile.
- Domain health, crawlability, and indexing.
- Historical ranking stability and keyword visibility.
Outreach & Negotiation Playbook
- Outreach sequences to contact site owners at scale.
- Negotiation framework covering content quality, monetization risk, and migration complexity.
- Trained the internal team to run acquisitions independently.
Pre-Migration Analysis & Valuation
- Forecasted potential traffic uplift post-migration.
- Evaluated link equity.
- Assessed redirect viability and technical compatibility.
SEO Migration & Redirect Strategy
- Mapped every acquired page to the most relevant existing URL or a new destination.
- Rewrote or merged content to avoid duplication and optimize for current SERP intent.
- Redirected using 301s with internal linking updates and schema validation.
Results
Results
- 92% forecasted traffic uplift across 31 URLs within the first month.
- Multiple top 3 rankings won on target keywords.
- Scalable acquisition framework now used internally for ongoing SEO growth.
Key Takeaway
A repeatable framework the internal team now runs to drive ongoing SEO growth.
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